destination NSW
Feel New
Brand
ProjectFeel New
Date
May 2025
Description
The 'Feel New' campaign for Destination NSW employs a distinct surrealist collage approach to showcase the breadth of travel experiences available across the state. By integrating black-and-white portraiture with horizontally sliced layers of vibrant landscape photography, the visual identity highlights diverse destinations ranging from cityscapes and coastal scenes to nightlife and dining. Creative direction by Tommy Cehak and Timothy Woolford drives the project's graphic aesthetic, utilizing bold, saturated color palettes to frame the multi-layered imagery. The work integrates artistic collage techniques with VFX and graphic design to present a layered narrative of the visitor experience in Sydney and beyond.
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