destination NSW Feel New 2025

Description

This vertical advertising image for the Feel New campaign by destination NSW features a surreal portrait of a smiling woman whose head is horizontally sliced into multiple layers. Each interior layer reveals different scenic vistas and experiences, including a coastal lighthouse under a night sky, a concert performance, and a sailboat on turbulent ocean water. The overall composition uses bold orange backgrounds and prominent typographic branding elements at the top and bottom. The creative direction combines photographic portraiture with collage-like surreal imagery.