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Surreal poster for destination NSW Feel New campaign featuring a man's face sliced open with scenic imagery visible inside.

destination NSW Feel New 2025

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Description

This vertical campaign image for destination NSW project Feel New presents a striking surreal collage. A black-and-white portrait of a man's face is horizontally sliced into multiple layers, revealing vibrant photographic scenes of marine life, coastal landscapes, nightlife, and dining inside. A hand holding chopsticks with food is visible near the open mouth. The vibrant green background features yellow typography at the top and bottom, along with a QR code watermark. The art direction was led by Tommy Cehak and Timothy Woolford, with photography by Michael Corridore and Tim Georgeson.