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Brand
Desigual
ProjectFW24 Campaign — The Glow Up Show
Model Amelia Gray sitting in a gaming chair eating popcorn while wearing a fuzzy blue hat and wide-leg jeans for Desigual FW24.

Desigual FW24 Campaign — The Glow Up Show 2024

Associated creatives

Mark Peckmezian
Mark PeckmezianPhotographer
Helena Tejedor
Helena TejedorFashion Editor/Stylist
Laura Mata
Laura MataArt Director
Karim Belghiran
Karim BelghiranHair Stylist
Stephanie Kunz
Stephanie KunzMakeup Artist
Amelia Gray
Amelia GrayModel

Tags

amelia graymodel amelia graywoman eating popcornwoman in gaming chairfluffy blue bucket hatblue bucket hatwide leg denim jeansblue jeansdenim jeans

Description

Amelia Gray is featured in the Desigual Fall/Winter 2024 campaign 'The Glow Up Show', styled by Helena Tejedor and photographed by Mark Peckmezian. Slouched in a black and white gaming chair, she wears wide-leg denim jeans, an unbuttoned light blue striped shirt, and an oversized plush blue bucket hat while snacking from a popcorn bucket. The composition blends high-fashion styling with casual gaming culture, framed by cool interior tones and scattered popcorn across the floor.

Style

Vertical, Commercial, playful, Cool

Industries

High Street Fashion

Color

Denim (40%)
Powder Blue (30%)

Context

Advertising Campaign