The Desigual x Lacroix SS25 campaign is an editorial fashion project featuring a collaboration that focuses on textile-driven apparel and graphic patterns. The photography utilizes clean, soft lighting across studio-based sets to emphasize the intricate details of the clothing, from abstract brushstrokes to scenic landscape prints.
Art directed by Laura Mata with styling by fashion editor Judit Melis, the imagery presents a series of portraits and full-length shots of model Ella Rattigan. The visual language favors a minimalist studio backdrop, allowing the tactile qualities of the garments and intentional styling choices to remain the central focus.
