Desigual

Jan 2025

The Desigual x Lacroix SS25 campaign is an editorial fashion project featuring art direction by Laura Mata and styling by Judit Melis. Through a series of clean, vertical studio portraits and full-body captures, the collaboration showcases the collection’s intricate patterns and abstract brushstroke motifs. The visuals lean into tactile textures and high-contrast styling choices, ranging from macro editorial detail to stark, high-key studio staging. The project highlights a playful aesthetic, often pairing structured garments with unexpected accessories like oversized paper props and cascading rhinestone accents. With model Ella Rattigan at the center, the work maintains a consistent, warm-toned editorial language across all assets, punctuated by sharp studio lighting and natural light setups.

Editorial, Vertical, Clean

Designer Fashion

Grey Seamless

Advertising Campaign