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Delta: Mettle

Brand
Date

Feb 2022

Description

Delta’s 'Mettle' is a high-energy campaign produced by Park Pictures US, capturing the endurance and physical intensity of elite athletes across multiple disciplines. The narrative shifts from the competitive friction of indoor hockey rinks to the expansive scale of snowy mountain slopes, highlighting gymnastic precision and aerial skiing performance. Created by Wieden+Kennedy New York, the film uses high-speed motion capture and cinematic action shots to emphasize form and kinetic energy. The production incorporates dramatic lighting shifts and a focus on live-action techniques to frame individual feats of strength, with sound design and music direction provided by Wave Studios NY and post-production by Blacksmith.

Style

Horizontal, Action, Cinematic

Techniques

High-speed / freeze

Context

Advertising Campaign

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