Delta: Thank You Gravity
Brand
Date
Jan 2022
Description
Delta explores the mechanics of elevation in its latest campaign, Thank You Gravity. The project utilizes high-speed cinematography and live-action technique to capture athletes across disciplines including snowboarding, skateboarding, figure skating, and pole vaulting. The film leans into a dynamic visual rhythm, balancing sharp motion with warm, natural lighting to emphasize physical precision. Creative direction by Wieden+Kennedy New York drives the narrative, while sound design from Wave Studios NY anchors the cinematic sequence of ascents and descents.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
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