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Delta: Thank You Gravity

Brand
Date

Jan 2022

Description

Delta explores the mechanics of elevation in its latest campaign, Thank You Gravity. The project utilizes high-speed cinematography and live-action technique to capture athletes across disciplines including snowboarding, skateboarding, figure skating, and pole vaulting. The film leans into a dynamic visual rhythm, balancing sharp motion with warm, natural lighting to emphasize physical precision. Creative direction by Wieden+Kennedy New York drives the narrative, while sound design from Wave Studios NY anchors the cinematic sequence of ascents and descents.

Style

Horizontal, Action, Cinematic, Warm

Techniques

Slow motion

Industries
Context

TVC / TV Commercial

Associated creatives

Wave Studios NY
Wave Studios NYMusic / Sound
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