Delta’s 'Close The Gap' campaign centers on a series of intimate, cinematic portraits documenting the early milestones of infancy and childhood. The work captures subjects during domestic celebrations and outdoor play, emphasizing the passage of time through familiar developmental markers.
The visual approach utilizes soft natural light and a shallow depth of field to ground the live-action footage in a gentle, emotive tone. Creative development was led by the agency Wieden+Kennedy New York, with production handled by WORK USA and SMUGGLER.
