Delta: Olympics 2028
Brand
Date
Jan 2023
Description
Delta highlights the focused preparation of athletes in this campaign for the 2028 Olympics. The film observes competitors across several disciplines, moving from the quiet introspection of a locker room to the high-stakes environment of a track stadium. Developed by agency MKG, the piece utilizes cinematic, low-key lighting to maintain a moody, high-contrast aesthetic. The visual narrative relies on live-action technique and dramatic blue tones to emphasize the physical and mental anticipation of the athletes ahead of their training.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Color
Navy
Jet Black
Background
Salon
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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