Degree

May 2026

Degree aligns with the global anticipation for the FIFA World Cup 2026 in this campaign, featuring professional soccer player Christian Pulisic. The film follows the athlete through a series of high-intensity sequences, moving from the quiet preparation of a locker room to the visibility of outdoor training and competitive match play. Developed by WPP Unite, the project leans into a cinematic visual style, utilizing a desaturated, cool color palette and moody lighting to emphasize the scale of the upcoming tournament. The narrative intercuts these professional athletic moments with scenes of fan engagement and youth inspiration, maintaining a focus on performance and endurance.

Horizontal, Action, Cinematic, Desaturated

Sportswear

Sports Venue

Advertising Campaign