Deezer
Dance Fight
Jan 2025
The Dance Fight campaign for Deezer, developed by agency BETC Paris and production house Iconoclast UK, presents a dynamic visual juxtaposition between physical exertion and technical precision. The project intercuts high-energy scenes of a boxing match with the concentrated environment of a professional sound mixing studio. Captured through a gritty lens, the film balances the intensity of the boxing ring with the clinical, focused atmosphere of the recording suite. The narrative highlights the intersection of live-action technique and cinematic lighting to showcase the audio production process alongside the boxing match, integrating the Deezer mobile interface throughout the edit.
Horizontal, Action, Cinematic, Gritty
Streaming Platforms
Sports Venue
Brand Film / Corporate Video