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Deezer

Dance Fight
Brand
Date

Jan 2025

Description

The Dance Fight campaign for Deezer, developed by agency BETC Paris and production house Iconoclast UK, presents a dynamic visual juxtaposition between physical exertion and technical precision. The project intercuts high-energy scenes of a boxing match with the concentrated environment of a professional sound mixing studio. Captured through a gritty lens, the film balances the intensity of the boxing ring with the clinical, focused atmosphere of the recording suite. The narrative highlights the intersection of live-action technique and cinematic lighting to showcase the audio production process alongside the boxing match, integrating the Deezer mobile interface throughout the edit.

Style

Horizontal, Action, Cinematic, Gritty

Industries

Streaming Platforms

Background

Sports Venue

Context

Brand Film / Corporate Video

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