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Darlington College: Adults Learning

Date

Jan 2025

Description

Darlington College's 'Adults Learning' promotional campaign introduces a fresh visual direction for the institution, produced in partnership with AdSmart from Sky. The project focuses on adult education, utilizing a distinct flat-lay aesthetic to convey the versatility of the college's programs. The commercial leans into a playful studio environment, featuring performers interacting with physical props and hand-painted graphics. By utilizing clean white backdrops and intentional studio lighting, the production emphasizes the movement and engagement of the subjects as they interact with illustrated elements.

Style

Vertical, Commercial, Clean

Color
Royal Blue
Jet Black
Denim
Background

White Seamless

Context

Advertising Campaign, TVC / TV Commercial

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