This public health awareness campaign for DAO examines the physiological effects of alcohol consumption. The project oscillates between a domestic setting and clinical medical illustrations, detailing the impact of regular drinking on major human organs.
The piece utilizes live-action technique alongside precise VFX to map the internal effects on the heart, liver, and brain. Developed by The Brand Agency, the production features post-production work by Fin Design + Effects, who also oversaw the project's cinematic documentary approach.
