DAO: Alcohol & Health
Brand
Date
Dec 2024
Description
This public health awareness campaign for DAO examines the physiological effects of alcohol consumption. The project oscillates between a domestic setting and clinical medical illustrations, detailing the impact of regular drinking on major human organs. The piece utilizes live-action technique alongside precise VFX to map the internal effects on the heart, liver, and brain. Developed by The Brand Agency, the production features post-production work by Fin Design + Effects, who also oversaw the project's cinematic documentary approach.
Style
Documentary, Horizontal, Cinematic
Techniques
VFX / visual effects
Industries
Color
Charcoal
Beige
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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