DAO
Alcohol & Health
Brand
ProjectAlcohol & Health
Date
Dec 2024
Description
This public health awareness campaign for DAO explores the physiological impact of alcohol consumption through a blend of live-action cinematography and medical visualization. The project moves between a domestic kitchen setting and clinical anatomical illustrations to map the long-term effects on the heart, liver, and brain. Developed by The Brand Agency, the piece utilizes documentary-style storytelling and VFX to highlight internal biological processes. Post-production and motion graphics were handled by Fin Design + Effects.
Style
Documentary, Horizontal, Cinematic
Techniques
VFX / visual effects
Industries
Public Awareness
Color
Charcoal
Beige
Context
Advertising Campaign, Brand Film / Corporate Video
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