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DAO: Alcohol & Health

Brand
Date

Dec 2024

Description

This public health awareness campaign for DAO examines the physiological effects of alcohol consumption. The project oscillates between a domestic setting and clinical medical illustrations, detailing the impact of regular drinking on major human organs. The piece utilizes live-action technique alongside precise VFX to map the internal effects on the heart, liver, and brain. Developed by The Brand Agency, the production features post-production work by Fin Design + Effects, who also oversaw the project's cinematic documentary approach.

Style

Documentary, Horizontal, Cinematic

Techniques

VFX / visual effects

Color
Charcoal
Beige
Context

Advertising Campaign, Brand Film / Corporate Video

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