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Good American: Good American Fall 2024

Brand
Good American
Date

Oct 2024

Description

Good American presents their Fall 2024 collection, a studio-focused fashion campaign highlighting the season's core denim and evening silhouettes. The imagery shifts between clean, high-key studio portraits and more textured editorial compositions, utilising direct flash and soft light to detail the collection’s tactile focus on indigo wash denim, velvet, and intricate lace. Photographer Hugh Wilson captures model Meghan Wiggins across the series, framing the garments against minimalist backdrops and structural elements. Hair stylist Rachel Lee provides the grooming direction, featuring sleek, center-parted styling that balances the varied textures of the outerwear and bodysuits.

Style

Commercial, Vertical, Clean

Industries
High Street Fashion
Color
Denim
Jet Black
Background

White Seamless

Context

Lookbook, Advertising Campaign

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