Good American

Oct 2024

Good American presents their Fall 2024 collection through a series of studio-based lookbook portraits and editorial captures. The campaign leans into a clean, minimalist aesthetic, with photographer Hugh Wilson utilising soft light and direct flash to highlight the rich textures of indigo denim, velvet, and intricate lace embroidery. Throughout the series, model Meghan Wiggins showcases the collection’s range, from utilitarian denim separates to evening-ready lace bodysuits. The imagery is captured against both seamless white studio backdrops and architectural elements, maintaining a consistent commercial focus with artful hair styling by Rachel Lee.

Commercial, Vertical, Clean

High Street Fashion

White Seamless

Lookbook, Advertising Campaign