Brand
ProjectCUUP Swim Campaign 2024

Cuup CUUP Swim Campaign 2024 2024
Associated creatives
Tags
Description
Meghan Wiggins stands waist-deep in clear pool water for the CUUP Swim Campaign 2024, photographed by Danny Cardozo. She wears a solid sky blue underwire bikini set, resting her hands against the submerged surface as ripples distort the water around her. Strong directional sunlight highlights water droplets across her chest and shoulders, casting defined shadows across her face and wet, slicked-back dark hair. Deep cobalt and cyan tones in the rippling pool water provide a cool, uniform backdrop.
Style
Vertical, Commercial, Cool
Techniques
Natural light
Industries
Swimwear
Color
Sky Blue (50%)
Jet Black (30%)
Background
Outdoor Pool
Context
Advertising Campaign