Crunch Fitness
Protein Vapes
Brand
ProjectProtein Vapes
Date
Apr 2026
Description
Crunch Fitness introduces its new Muscle Mist protein vapes in this commercial campaign. The spot focuses on the product integration within a gym environment, showcasing the packaging and retail experience for members. The narrative unfolds at a gym reception desk, where the product is introduced alongside standard athletic supplements. Utilizing live-action technique and warm natural lighting, the film presents the muscle mist as a functional addition to the fitness center's inventory, moving from interior product close-ups to an exterior shot of the facility.
Style
Horizontal, Commercial, Warm
Industries
Fitness
Color
Burnt Orange
Pure White
Background
Gym
Context
Brand Film / Corporate Video
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