Crunch Fitness: Feel Good Here
Brand
Date
Jan 2025
Description
Crunch Fitness' 'Feel Good Here' campaign is a commercial spot that balances surreal, comedic imagery with high-energy physical training. The narrative juxtaposes eccentric party sequences—complete with clowns and office-based balloon sets—against the grounded reality of intense gym sessions. Developed by agency Familiar Creatures with production by Spang TV, the piece utilizes live-action technique and bright, clean cinematography to document activities like tyre flips and barbell squats. The production features a custom soundtrack composed by Overcoast.
Style
Horizontal, Commercial, Action, Clean
Industries
Background
Hotel
Context
TVC / TV Commercial
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