Crunch Fitness: Feel Good, Not Bad
Brand
Date
Mar 2024
Description
Crunch Fitness presents 'Feel Good, Not Bad,' a commercial campaign created by the agency Familiar Creatures. The project highlights the juxtaposition between the stresses of daily life and the energy found in a fitness environment. Using live-action techniques and natural lighting, the film transitions between relatable, awkward moments—such as spills, transit delays, and minor travel mishaps—and the focused activity of a modern gym. The editing maintains a brisk pace, showing individuals engaged in weightlifting, cycling, and group classes.
Style
Horizontal, Commercial, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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