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Crayola

Creative Acts of Color Open Call
Brand
Crayola
ProjectCreative Acts of Color Open Call
Date

May 2026

Description

Crayola invites a spectrum of creators to participate in its Creative Acts of Color Open Call, a project that bridges the gap between home-based hobbyists and professional studio artists. The promotional video highlights a diverse range of artistic practices, from intimate floor-based sketching in domestic settings to expansive, technique-driven sessions in professional workshops. The cinematography leans into a cinematic, live-action approach, utilising natural light to define the textures of wood, brick, and tactile paper. With music and sound design by Heavy Duty Projects, the piece anchors the viewer in a collaborative environment that celebrates the fundamental act of making, regardless of the canvas or the skill level involved.

Style

Horizontal, Commercial, Cinematic, Warm

Techniques

Natural light

Industries

CPG / Packaged Food

Color
Jet Black
Navy
Pure White
Background

Living Room

Context

Advertising Campaign

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