Crayola Blue Christmas | Creating a Brighter Holiday 2025

About

Crayola leans into the festive season with 'Blue Christmas', a holiday-themed commercial that pivots from traditional winter tropes toward creative expression. The live-action narrative follows a young protagonist as she reimagines a familiar living room space, replacing standard seasonal decor with her own colorful illustrations and crafts. Developed by Dentsu Creative US, the film utilizes warm, nostalgic lighting and a soft depth of field to ground the child-centric story. Production was handled by Sibling Rivalry, with visual post-production and effects provided by Nomad US, while media strategy was overseen by dentsu X.