Crayola collaborates with industry professionals to showcase the intersection of traditional illustration and digital craft in this behind-the-scenes documentary. The project highlights a commercial animation workshop, documenting the creative process as students and creators utilize paper-based workflows to develop jungle animal character animations.
Produced and animated by the team at MAKE, the piece transitions between live-action technique footage of artists working with light boxes and vibrant, hand-drawn crayon aesthetics. The content provides a close look at the technical collaboration and tactile production methods involved in the project.
