CRACKD
Veganuary
Brand
ProjectVeganuary
Date
Feb 2025
Description
CRACKD’s Veganuary commercial explores the practical and comedic side of plant-based cooking. The film tracks various home scenarios, from a man managing a vegetable-based spit roast in a suburban garden to a woman baking in a flour-dusted kitchen. Developed by AdSmart from Sky, the project leans into a humorous, clean aesthetic. The commercial highlights alternative cooking concepts through a mix of live-action technique and warm domestic interiors.
Style
Humorous, Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Background
House
Context
TVC / TV Commercial
Associated creatives
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