COS: The Reset

Jan 2026

The Reset is a fashion editorial campaign for COS that emphasizes sculptural silhouettes and refined tailoring. The series lean into a minimalist aesthetic, utilizing natural light and high-contrast monochrome frames to highlight the tactile textures of the collection. Photographer Vito Fernicola captures model Maya Vozhdaeva across a variety of coastal and architectural settings, from open ocean promenades to mosaic-tiled walls. The work is defined by a deep tonal palette, featuring wide-cut knitwear and structured outerwear styled by Mélina Brossard. Hair styling by Pawel Solis complements the clean, geometric focus of the project.

Editorial, Vertical, Minimalist

Advertising Campaign