COS
Summer Newness
Brand
ProjectSummer Newness
Date
Jul 2024
Description
COS captures the season’s minimalist silhouette in the Summer Newness campaign. Photographed by Mitchell O'Neil, the project features model Felice Nova Noordhoff in a series of editorial portraits that lean into architectural, clean aesthetic lines. The imagery explores texture and light, utilizing both hard light and natural daylight to cast high-contrast shadows against urban concrete backdrops. Styling details by Laurence Walker complement the contemporary fashion focus, with the visual narrative shifting between monochrome cinematic tones and tactile, minimalist compositions. The series employs analogue film techniques to emphasize the structured garments and the understated, modern sensibility of the collection.
Style
Lifestyle
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