COS: Summer Newness
Brand
Date
Jul 2024
Description
The COS 'Summer Newness' campaign presents a series of fashion editorials and commercial imagery that highlight the brand's contemporary approach to minimalist silhouettes. Shot by photographer Mitchell O'Neil, the project explores the interplay between architectural urban settings and textured apparel, utilising both soft daylight and high-contrast hard light to frame the garments. Featuring model Felice Nova Noordhoff, the creative direction leans into a clean, modern aesthetic with a focus on tactile detailing and sculptural forms. The photography, which incorporates analogue film techniques and monochrome palettes, captures the movement and drape of the collection against concrete and tiled backdrops.
Style
Lifestyle
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