COS
SUMMER CITY LOOKS
May 2025
The COS Summer City Looks campaign captures a collection of minimalist menswear, leaning into an urban, relaxed aesthetic across a series of editorial portraits. Photographed by Mitchell O'Neil, the work emphasises clean lines and architectural textures, utilizing natural light and analogue film techniques to frame its subject against weathered stone facades and sunlit streetscapes. Styling by Jack Reid centres on layered, monochromatic, and tonal ensembles, featuring polo shirts, tailored jackets, and lightweight shirts. Hair styling by Pawel Solis maintains the minimalist approach, while casting by Simone Schofer, including model Aboubakar Konte, anchors the series in a composed, city-focused mood.
Editorial, Vertical, Clean
Analogue / film, Natural light
High Street Fashion
Street
Lookbook
