The COS Pre-Spring 2025 campaign explores a refined minimalist aesthetic, blending sharp architectural lines with an understated, natural palette. Captured by photographer Vito Fernicola, the visuals lean into a mix of commercial portraits and moody editorial shots, utilising natural light and chiaroscuro techniques to highlight the collection's structure and tailoring.
The campaign features models Malgosia Bela and Fatou Kebbeh, with art direction by Phoebe Sing and styling by Virginie Benarroch. The execution frequently employs analogue film textures and a clean, graphic composition, set against a backdrop of vintage vehicles and neutral, textured environments. Supporting the campaign's precise look are hair stylist Pawel Solis and makeup artist Siddhartha Simone, ensuring a cohesive, polished result throughout the series.
