COS

Jan 2025

The COS Pre-Spring 2025 campaign explores a refined minimalist aesthetic through a series of fashion editorials and commercial portraits. The collection features models Malgosia Bela and Fatou Kebbeh, with creative direction centered on clean lines, architectural textures, and warm, directional natural light. Shot by photographer Vito Fernicola, the imagery leans into a blend of earthy tones and high-contrast monochrome, often utilizing analogue film techniques to capture a polished, serene mood. Art director Phoebe Sing orchestrates the visual narrative, which highlights tailored apparel, oversized accessories, and structured styling by Virginie Benarroch. Hair by Pawel Solis and makeup by Siddhartha Simone emphasize a sharp, graphic quality across the project’s diverse interior and outdoor settings.

Vertical, Clean, Editorial

Natural light

Advertising Campaign