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COS: Outerwear 2024

Brand
COS
Date

Sep 2024

Description

For their Outerwear 2024 campaign, COS presents a collection of structured, heavy-fabric silhouettes set against the backdrop of an urban landscape. The editorial imagery leans into a narrative-driven aesthetic, blending architectural precision with the organic movement of the subject. Photographer Bryan Liston captures the collection through a mix of high-contrast monochrome and earthy, sunlit palettes. Art direction by Phoebe Sing focuses on clean, minimalist framing, while fashion styling by Dogi Nesanir emphasizes the tactile qualities of wool and leather. With hair by Pål Berdahl and makeup by Mel Arter, model Apolline Rocco Fohrer brings a cinematic quality to the season’s essential outerwear staples.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
High Street Fashion
Color
Jet Black
Background

Street

Context

Advertising Campaign

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