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COS

Outerwear 2024
Brand
Date

Sep 2024

Description

The COS Outerwear 2024 campaign presents a series of fashion editorials focused on the intersection of structure and urban movement. Photographed by Bryan Liston, the project highlights a collection of heavyweight wool coats, structured jackets, and layered silhouettes against the backdrop of city streetscapes and classical stone architecture. Art direction by Phoebe Sing channels a contemporary, minimalist aesthetic, brought to life through styling by Dogi Nesanir. The campaign leans into a visual narrative of daily transit, with model Apolline Rocco Fohrer captured in candid, dynamic motion. Hair styling by Pål Berdahl and makeup by Mel Arter maintain a polished, understated look throughout. Executed in both monochrome and warm, earthy color palettes, the series utilizes natural light and analogue film techniques to emphasize garment textures and clean, architectural lines.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color
Jet Black
Background

Street

Context

Advertising Campaign

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