COS
COS The Utility Capsule campaign
Brand
Date
Feb 2024
Description
The COS Utility Capsule campaign highlights a collection defined by functional aesthetics and minimalist menswear. Photographed by Hong Janghyun, the series features model Yuto Ebihara showcasing the versatility of the apparel through a series of studio portraits. The campaign utilizes clean lines and neutral studio backdrops to draw attention to the collection's utilitarian details, such as chest pockets, structured bags, and layered textures. Throughout the editorial imagery, the focus remains on the interplay between modern apparel design and subtle, soft lighting.
Style
Vertical, Clean, Editorial
Industries
High Street Fashion
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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