COS: COS The Utility Capsule campaign

Feb 2024

COS highlights its latest range with The Utility Capsule, a fashion campaign focused on functional silhouettes and modern menswear. Photographer Hong Janghyun captures model Yuto Ebihara across a series of studio portraits that emphasise the collection’s clean lines and structured design details. The imagery employs a consistent minimalist aesthetic, utilising neutral studio backdrops and soft, even lighting to showcase the interplay of textures. The campaign centres on versatile apparel, from denim layering to knitwear, punctuated by utilitarian accessories. These commercial portraits lean into a clean and editorial style, prioritising the form and finish of the garments.

Vertical, Clean, Editorial

Advertising Campaign