COS
COS Summer 2025
Brand
ProjectCOS Summer 2025
Date
Jun 2025
Description
COS explores a relaxed coastal aesthetic for its Summer 2025 fashion campaign, captured on-location by photographer Krisztián Éder. The imagery highlights a series of seasonal garments, featuring model América González in a beachside setting that prioritizes movement and texture. The project incorporates art direction by Phoebe Sing, who centers the compositions on natural light to emphasize the crisp, fluid silhouettes of the collection. The production team includes fashion styling by Dogi Nesanir, hair by Claire Grech, and makeup by Siddhartha Simone, with production management by Tom Greenwood.
Style
Warm, Editorial, Vertical
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Burgundy
Background
Sandy Beach
Context
Advertising Campaign
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