The COS Spring Summer 2025 campaign highlights the brand's focus on structured silhouettes and contemporary design. Photographed by Karim Sadli, the imagery leans into a minimalist aesthetic, utilizing clean, direct natural light to accentuate the texture of the collection's tailoring and accessories.
Art direction by Phoebe Sing and fashion styling by Jane How define the editorial approach, with models Rianne Van Rompaey, Jiahui Zhang, and actor Adrien Brody presented against warm marble and stone-textured backgrounds. The visual language remains consistent throughout the series, incorporating editorial and commercial framing with a focus on refined fabric details and clean lines.
