COS

Feb 2025

The COS Spring Summer 2025 campaign showcases a return to structured silhouettes and minimalist tailoring within the high-fashion sector. Captured by photographer Karim Sadli, the imagery leans into a refined, clean aesthetic defined by neutral palettes and textural marble backgrounds. Art direction by Phoebe Sing brings a cohesive focus to the collection's sharp, contemporary lines, utilizing natural light to highlight the depth of the fabric and tailored outerwear. The campaign features a diverse cast, including actor Adrien Brody and models Rianne Van Rompaey and Jiahui Zhang, with styling by Jane How. The editorial production team includes hair stylist Anthony Turner and makeup artist Lynsey Alexander, who lean into a polished, understated look. Casting for the project was led by Anita Bitton and Calvin Wilson.

Editorial, Horizontal, Clean

High Street Fashion

Stone Texture

Advertising Campaign