COS

Apr 2025

The COS Spring/Summer 25 collection campaign leans into a minimalist editorial aesthetic, highlighting the brand’s focus on relaxed tailoring and architectural silhouettes. Captured through a series of vertical portraits, the work utilises natural light to accentuate the textures of linen and structured stone backdrops. Photographer Amit frames model Mathieu Simoneau against a backdrop of veined marble and clean stone, with fashion styling by Jack Reid providing a monochromatic and earthy palette. The series maintains a consistent, clean tone through the integration of hair styling by Chi Wong and makeup by Niamh Quinn. The execution captures the collection's functional details through an understated, analogue film lens.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Stone Texture

Lookbook