The COS Spring 2024 Prelude campaign features a series of editorial portraits that lean into a contemporary, minimalist aesthetic. Photographed by Daniel P. Shea and styled by Jack Reid, the project captures model Zaram Obasi in a variety of urban settings, ranging from quiet street corners to architectural facades. The imagery makes extensive use of natural light and high-contrast monochrome grading to highlight the textural nuances of the collection's tailoring and knitwear.
Technically grounded in analogue film aesthetics, the campaign maintains a consistent vertical composition across all frames. Supporting creative contributions include hair styling by Naoki Komiya, makeup by Siddhartha Simone, and casting by Simone Schofer. The resulting visuals present a clean, raw perspective on the brand's seasonal wardrobe, focusing on layers, neutral palettes, and structured silhouettes.
