COS

Feb 2024

The COS Spring 2024 Prelude campaign features a collection of menswear portraits lensed by photographer Daniel P. Shea. The imagery highlights the brand's focus on structured tailoring and refined knitwear through a series of outdoor, urban-set compositions. Styling by Jack Reid emphasizes clean silhouettes and textural layering, utilizing natural light to accentuate the fabric details and neutral color palettes. The editorial series features model Zaram Obasi in various street-level settings, incorporating techniques like monochrome grading and analogue film aesthetics to achieve a raw, grounded feel. Production includes grooming by hair stylist Naoki Komiya and makeup artist Siddhartha Simone, with casting by Simone Schofer.

Lifestyle