COS: COS Perfumery 2025 Campaign
Brand
Date
Apr 2025
Description
COS introduces their 2025 perfumery collection through a clean, graphic campaign. The visual narrative centres on high-contrast black-and-white portraiture, utilizing chiaroscuro lighting to highlight sculptural contours and fine skin texture against a stark white backdrop. Photographer Carlijn Jacobs leads the execution, working alongside creative directors Ezra Petronio and Lana Petrusevych. The minimalist composition incorporates commercial product stills of the glass-bottled fragrance, grounded by precise typography.
Style
Vertical, Monochrome
Techniques
Analogue / film
Industries
Background
White Seamless
Context
Advertising Campaign
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