COS

Nov 2025

The COS Festive 2025 campaign presents a sharp exploration of modern tailoring and seasonal texture. Photographed by Vito Fernicola, the imagery leans into a minimalist aesthetic, utilising soft light and clean compositions to highlight the collection's architectural silhouettes and deep color palette. Art directed by Phoebe Sing, the campaign features models Athiec Geng and Ida Heiner, whose portraits are paired with detailed product shots of leather accessories and footwear. Styling by Jane How focuses on precise layering and volume, contrasting structured blazers and plush faux-fur outerwear with elegant, understated knits. The execution employs a recurring diptych layout, alternating between monochromatic portraits and vivid tonal injections of crimson red. Kalle Eklund provides sleek hair styling, while Siddhartha Simone contributes refined makeup, rounding out a visual narrative that emphasises material quality and graphic form.

Horizontal, Commercial, Clean, Minimalist

Soft Light

High Street Fashion

White Seamless, Residential Building

Advertising Campaign