Corona, Constellation Brands: Country Roads
Brands
Date
Jun 2023
Description
Corona and Constellation Brands lean into themes of journey and connection in the 'Country Roads' commercial. The campaign captures a series of scenic vignettes, moving from vast desert landscapes and classic car rides to intimate social gatherings and equestrian moments. Developed in partnership with agency MullenLowe US and production house Habitant, the project utilises warm color grading and an analogue film aesthetic to ground the narrative in a sense of heritage. The cinematic, live-action production prioritizes atmospheric landscapes and candid human interaction, with post-production and VFX provided by Rock Paper Scissors and sound design by Mean Machine.
Style
Horizontal, Cinematic, Warm, 1970s
Techniques
Analogue / film
Industries
Color
Navy
Camel
Context
TVC / TV Commercial
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