Corona's 'This is Living, Since 1925' campaign channels a mid-century coastal aesthetic, drawing on archival-style footage to depict a series of candid moments on the beach. Produced by Love Song Films and directed by the creative team at Wieden+Kennedy London, the film leans into a documentary-style approach to capture the spirit of the brand's heritage.
The piece utilizes a mix of monochrome and muted color grading to mimic vintage film stock. Techniques such as visible frame lines, sprocket holes, and a consistent soft grain emphasize the retro, analogue feel of the imagery, contrasted by the natural light of the shoreline setting.
