Corona: Take Time
Brand
Date
Mar 2024
Description
Corona’s latest commercial campaign, Take Time, highlights the brand’s visual identity through a series of rhythmic, close-up sequences. The spot leans into a crisp, refreshing aesthetic, focusing on the sensory details of chilled glass, condensation, and fresh lime slices. Crafted by the teams at MullenLowe US, AGGRESSIVE, and CAYA, the execution utilizes slow motion and live-action techniques to capture the product. The piece maintains a high-energy pace, using golden hour lighting to emphasize the brand’s core imagery in a commercial format.
Style
Horizontal, Commercial, Golden Hour
Techniques
Slow motion
Industries
Background
Solid Colour
Context
TVC / TV Commercial
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