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Corona: OrangeYLime :15

Brand
Date

May 2025

Description

Corona presents the OrangeYLime :15 commercial, a campaign focused on the refreshing combination of citrus and beer. The spot leans into a saturated aesthetic, utilizing slow motion to emphasize the texture of the product and the tactile experience of preparing the drink. Developed with art direction by BarkleyOKRP, the project features live-action technique visuals across a bright rooftop setting. The imagery focuses on the interplay of fresh citrus and carbonation, highlighting the beverage's profile through high-energy sequences.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Slow motion

Color
Golden Yellow
Olive
Pure White
Background

Rooftop

Context

TVC / TV Commercial

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