Corona: Más Nights In
Brand
Date
Mar 2024
Description
Corona’s 'Más Nights In' campaign captures the essence of social leisure through a series of vibrant 2D animated spots. The creative, developed by MullenLowe US, leans into a warm golden and orange palette to illustrate the ritual of the serve, focusing on tropical foliage and outdoor evening gatherings. The execution relies on clean, graphic vector animation to build its scenes, from the close-up of a lime being squeezed into a beverage to a group gathering under a stylized moon. Production and post-production were handled by AGGRESSIVE, with music and sound design provided by CAYA.
Style
Artistic, Vertical, Warm, Graphic
Techniques
Animation, Vector
Industries
Color
Golden Yellow
Pure White
Sage
Background
Solid Colour
Context
TVC / TV Commercial
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