Corona: Más Hangouts
Brand
Date
Mar 2024
Description
Corona's 'Más Hangouts' project is a commercial campaign focused on the brand's signature aesthetic, pairing close-up product photography of beer bottles and lime wedges with dynamic social imagery. The production, led by agency MullenLowe US with production and VFX support from AGGRESSIVE, balances live-action technique with vibrant animation to convey a festive tone. CAYA provided sound design and music to round out the project. Throughout the spot, warm golden tones define the aesthetic, capturing the product in sun-drenched settings. The work uses rhythmic, fast-paced camera work to emphasize the brand's identity within the alcoholic beverages sector.
Style
Horizontal, Commercial, Warm
Techniques
Animation
Industries
Color
Golden Yellow
Pure White
Olive
Context
TVC / TV Commercial
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