Corona: Más Familia
Brand
Date
Mar 2024
Description
Corona explores communal outdoor gatherings in this animated commercial titled Más Familia. The narrative centers on stylized character interactions within sunny backyard settings, balancing product placement with a focus on shared meals and social connection. Produced by AGGRESSIVE, the film utilizes warm, saturated color grading and dynamic brushwork to establish its aesthetic. The spot integrates animation with live-action techniques to emphasize a lively atmosphere, supported by creative direction from MullenLowe US and sound design by CAYA.
Style
Horizontal, Commercial, Saturated, Warm
Techniques
Animation
Industries
Color
Golden Yellow
Sky Blue
Burnt Orange
Context
TVC / TV Commercial
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