Corona explores communal outdoor gatherings in this animated commercial titled Más Familia. The narrative centers on stylized character interactions within sunny backyard settings, balancing product placement with a focus on shared meals and social connection.
Produced by AGGRESSIVE, the film utilizes warm, saturated color grading and dynamic brushwork to establish its aesthetic. The spot integrates animation with live-action techniques to emphasize a lively atmosphere, supported by creative direction from MullenLowe US and sound design by CAYA.
