Corona Más BBQ 2024
About
Corona leans into the outdoor grilling season with the 'Más BBQ' campaign, a commercial spot that blends graphic illustration with fluid motion graphics. The piece centres on the ritual of the barbecue, pairing the product with elements like fresh lime while utilising a warm, vibrant colour palette. Developed in collaboration with MullenLowe US and production partners AGGRESSIVE, the film employs energetic pacing and stylized character animations to establish a social, relaxed atmosphere. The production team at AGGRESSIVE also handled the post-production and VFX, while CAYA provided the audio to round out the project's rhythmic execution.
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