Corona: Más BBQ
Brand
Date
Mar 2024
Description
Corona leans into the outdoor grilling season with the 'Más BBQ' campaign, a commercial spot that blends graphic illustration with fluid motion graphics. The piece centres on the ritual of the barbecue, pairing the product with elements like fresh lime while utilising a warm, vibrant colour palette. Developed in collaboration with MullenLowe US and production partners AGGRESSIVE, the film employs energetic pacing and stylized character animations to establish a social, relaxed atmosphere. The production team at AGGRESSIVE also handled the post-production and VFX, while CAYA provided the audio to round out the project's rhythmic execution.
Style
Horizontal, Commercial, Warm, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Golden Yellow
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
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