Corona: Lime Wedge Football
Brand
Date
Sep 2024
Description
Corona teams up with former NFL quarterback Eli Manning for this commercial, capturing the atmosphere of a game-day tailgate. The spot positions the product at the center of the pre-game tradition, featuring Manning in an outdoor setting framed by the brand’s signature lime-garnished bottles. Developed by agency MullenLowe US, the live-action production utilizes clean framing to emphasize the social nature of the setting. The creative incorporates graphic overlays inspired by football field markings to bridge the action and the brand’s visual identity, supported by production from Biscuit Filmworks and post-production work by Jamm and Yeti Editorial.
Style
Horizontal, Commercial, Clean
Industries
Context
TVC / TV Commercial
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