Corona: Just Lime
Brand
Date
Jun 2025
Description
Corona’s 'Just Lime' campaign centers on the iconic citrus pairing, utilizing a clean, macro-focused visual language to highlight the freshness of the product. The film pairs close-up, water-beaded shots of lime wedges with expansive views of urban billboards in Stockholm, grounding the brand within a contemporary metropolitan environment. Developed by GUT Buenos Aires, the project leverages live-action techniques and crisp lighting to maintain a minimalist aesthetic. Production support was provided by Buenavista Fotografía and Brite Productions to execute the clean, focused commercial spot.
Style
Horizontal, Commercial, Clean
Techniques
Macro
Industries
Color
Lime
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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