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Corona: For Every Sunset Video

Brand
Corona
Date

Oct 2024

Description

Corona’s 'For Every Sunset' campaign captures the production journey of its latest creative initiative, moving across the coastal landscapes of Argentina, Chile, Brazil, and Uruguay. Developed by DAVID Miami, the content shifts focus from the finished product to the collaborative effort behind the lens. The project leans into a documentary aesthetic, utilizing natural light and an analogue film technique to document a global crew in motion. The narrative structure follows the production team as they navigate rural terrains and shorelines, eventually framing the brand’s beer bottles against the backdrop of a South American sunset.

Style

Documentary, Horizontal, Action, Desaturated

Techniques

Analogue / film, Natural light

Industries
Alcoholic Beverages
Color
Jet Black
Camel
Navy
Background

Sandy Beach

Context

Brand Film / Corporate Video

Associated creatives

DAVID Miami
DAVID MiamiAgency / Creative
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