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Corona: La Playa Awaits

Brand
Corona
Date

Jun 2025

Description

Corona's campaign, 'La Playa Awaits', presents a series of cinematic coastal vignettes that evoke a sense of immersion. The work centres on the relationship between the product and the shore, utilising aerial drone footage to survey expansive beaches alongside macro product shots focused on texture and light. The project leans into a warm golden hour palette to highlight the interplay between natural elements and the brand. Execution was led by creative input from GSD&M and Dragonfly, with production support provided by a collective including Farm League, DOMO, and LOBO. The final look was achieved through live-action technique and post-production work.

Style

Lifestyle, Horizontal, Cinematic, Golden Hour

Techniques

Macro, Drone footage

Industries
Alcoholic Beverages
Color
Golden Yellow
Pure White
Background

Sandy Beach

Context

Advertising Campaign, TVC / TV Commercial

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