Corona: Celia Cruz
Brand
Date
May 2024
Description
Corona presents a cinematic commercial spot featuring actor Pedro Pascal, centered on a relaxed social gathering set against a coastline backdrop. Directed by the team at MullenLowe US, the film follows a beachside narrative that emphasizes a natural lifestyle aesthetic. The production leans into a warm palette and golden hour lighting to craft its atmosphere. By capturing the interaction between friends at twilight, the piece highlights an unhurried, coastal mood through live-action technique.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Pure White
Espresso
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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