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College Development Network

Choose College
Date

Jan 2025

Description

College Development Network’s Choose College campaign is a promotional project that spotlights vocational training through a documentary lens. The video emphasizes practical skill acquisition, moving through diverse settings such as commercial kitchens, science labs, and engineering workshops to highlight real-world work experience. The execution relies on observational framing and natural light to capture collaborative learning moments. Produced in partnership with agency AdSmart from Sky, the project captures students across various disciplines within a live-action format.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Industries

Digital Media & Publishers

Context

Brand Film / Corporate Video

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