CoinTracker
Brand Identity
Mar 2025
CoinTracker’s brand identity project establishes a cohesive digital aesthetic through minimalist layouts and precise graphic design. The system incorporates custom typography, including CoinTracker Sans, alongside 3D rendered graphic illustrations that emphasize clean, geometric patterns and spatial clarity. Motion graphics and interactive UI components further define the brand, showcasing automated tax sync and portfolio tracking features with fluid, modern transitions. Collaborating on the design, Bakken & Bæck provided graphic design, while Ibrahim Rayintakath contributed illustration, Anders Waltz led motion design, and INTDEV managed frontend development. The visual system balances professional, commercial clarity with tactile elements like paper grain textures and atmospheric lighting, ensuring the identity remains functional across both digital interfaces and physical touchpoints.
Commercial, Clean