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Vertical digital display advertising screen showing Starline train graphic in a station with silhouettes of people passing by
Sleek blue futuristic train at a station platform with star line branding, digital architecture, and green foliage background.
Brown booklet with BP001 printed on a reflective surface surrounded by small white wildflowers in a grassy field

21st Europe Brand Identity 2025

About

The brand identity for 21st Europe establishes a multifaceted visual language that spans digital interface design, high-speed rail infrastructure concepts, and physical editorial layouts. Developed through a collaboration between PONDER, Bakken & Bæck, and Culte Commun, the project utilizes minimalist typography and structured geometric motion graphics to define its aesthetic. The identity integrates live-action technique with data-driven visuals to articulate themes of transit and connectivity. Across both static and motion applications, the work features polished 3D render/CGI elements and clean graphic compositions. From vertical digital displays situated in transit hubs to tangible print collateral set in natural environments, the design maintains a consistent, contemporary approach to European-focused messaging.

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